Playbooks for building AI companion products

Weekly playbook →
For teams building AI companion apps

Ship a companion people come back to.

Field-tested playbooks, a launch checklist and the operator news that matters, from first persona to fifty thousand daily users.

Launch checklist24 steps
  • Write a persona bible
  • Build visible long-term memory
  • Add a crisis protocol
  • Pick age assurance per market
  • Benchmark your pricing
Median plan $15.99/moStart →
  1. Age assurance for AI companion operators: a practical guide
    Guide2 min read

    Age assurance for AI companion operators: a practical guide

    From the UK's Online Safety Act to US state laws, keeping minors out is no longer optional. Here's how operators are approaching it.

  2. Subscriptions, tokens and tips: how AI companion apps make money
    Analysis2 min read

    Subscriptions, tokens and tips: how AI companion apps make money

    The category has moved beyond the simple monthly plan. A look at the monetisation models operators are using — and their trade-offs.

  3. Guide: payments, processors and chargebacks for companion businesses
    Guide5 min read

    Guide: payments, processors and chargebacks for companion businesses

    Taking payments is the single most fragile part of running a companion business. Here is how operators approach high-risk classification, descriptors, refunds and chargeback control.

  4. Moderating intimacy at scale: trust & safety basics for companion platforms
    Analysis2 min read

    Moderating intimacy at scale: trust & safety basics for companion platforms

    Companion apps face safety challenges that general chatbots don't. These are the foundations every operator needs.

  5. Guide: choosing a model stack for a companion product
    Guide5 min read

    Guide: choosing a model stack for a companion product

    Hosted APIs or open-weight models? One model or many? A practical walk-through of the decisions behind a companion product's AI stack.

  6. Retention, not acquisition, decides who wins
    Analysis5 min read

    Retention, not acquisition, decides who wins

    Plenty of companion apps can buy installs. Far fewer can keep users past the first month. Why cohort curves, memory and daily rituals matter more than ad budgets.

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